| Title | Tele2 Snapticket - Case Video |
| Agency | code d’azur |
| Campaign | Tele2 Snapticket |
| Advertiser | Tele2 |
| Brand | Tele2 |
| Posted | May 2017 |
| Business Sector | TV/Radio Programs & Stations |
| Story | PROBLEM Tele2 sponsored famous Dutch rapper Lil’ Kleine’s Top Down Tour. For the grand final we wanted to reach his fans even before the gig started. But how can we reach 10 - 18 year old kids? INSIGHT Lil’ Kleine is Holland’s uncrowned king of Snapchat. This is where he documents his daily life and where tons of fans follow him. IDEA We introduced ‘Snaptickets’; unique meet & greet tickets that were as quick as the medium itself and could only be captured through Lil’ Kleine’s Snapchat. EXECUTION Within a time-span of 5 days Lil’ Kleine posted multiple Snaps on his account that had a Snapticket hidden in it. The Snapticket was visible for less then a second. If you were the first to screenshot the ticket (which was pretty hard), you would win the meet & greet. The activation was announced up front by Lil’ Kleine on his Snapchat and Instagram account. |
| Media Type | Case Study |
| Length |
Want to make your company shine?
Showcase Your Work
Add up to 4 pieces of creative work to your company profile.
Boost Your Visibility
Appear above the rest when global brands search for you.
Encourage Direct Contact
Make it easier for clients to reach you by having the right people listed in your profile.
» Switch to a Starter Profile
Join
The Creative Industry Network
List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.
Create Your Company Profile