| Title | Haute Denim |
| Agency | The Family |
| Campaign | Haute Denim |
| Advertiser | G-STAR RAW |
| Brand | G-STAR RAW |
| Date of First Broadcast/Publication | 2022 / 12 |
| Business Sector | Clothing |
| Philosophy | Master hat maker Stephen Jones combines his legendary craftsmanship with the denim expertise of G-Star RAW to collaborate on an innovative headwear collection. The capsule will feature 5 Haute Couture hat pieces and 2 ready-to-wear limited editions including a bucket hat and baseball cap available from December 1st. Haute Couture meets crafted denim The G-Star x Stephen Jones collection features five couture denim designs. Each exclusive piece shows the exquisite craftsmanship from both collaborators, all created in a responsible Cradle to Cradle Gold Certified® denim fabric. The hats are supersized in denim without overlooking any of the intricate, luxury details. In addition, two ready-to-wear hats complete the collection, taking inspiration from classic streetwear styles that boast global popularity; the bucket hat and baseball hat. Both limited edition, ready-to-wear pieces will be available on December 1st via g-star.com and in G-Star RAW stores in Amsterdam, Osaka, Tokyo and Stephen Jones’s atelier in Covent Garden, London. Short documentary film about Stephen Jones Additionally, a short documentary created with The Family Amsterdam has been filmed in Jones’ atelier in Covent Garden, London. The film not only gives a rare insight into his atelier, creative process and ground-breaking designs but also gives a glimpse of his rebellious past and status within the high fashion world. And it seems that the anarchist attitude of Jones’ pushes the limits of denim design once again, turning denim streetwear into Haute Couture. Whilst the audience receives an insight into the designer’s life, learning how he became the legendary milliner he is today. The making of a milliner Stephen Jones (Cheshire, 1957) burst on to the London fashion scene during its explosion of street style in the late seventies. By day, he was a student at the well-known fashion institute Saint Martins; after dark he was one of the uncompromising style-blazers of the era at the legendary Blitz nightclub - always crowned with a striking hat of his own idiosyncratic design. Over the years, the designer’s creations have graced rock stars and royalty. His popularity has never wavered, with his hats remaining firmly at the forefront of fashion having been worn by multiple celebrities. From Rihanna to Mick Jagger and Lady Gaga to Diana, Princess of Wales. Stephen’s sculptural way of approaching headwear design has been embraced by the fashion world, which can be seen in his unconventional work for iconic houses like Christian Dior, Vivienne Westwood and Marc Jacobs. Utilizing his background in womenswear design, Stephen will always think of a hat within a whole outfit and starts each new design with a line drawing of a person’s back. The prestigious designer continues to take the creative industry by storm, and it seems the famous milliner is certainly not slowing down. The limited edition ready-to-wear hat pieces will be available from the 1st of December 2022 at g-star.com |
| Media Type | Branded Content |
| Length | |
| Photographer | Mylan Roosendaal |
| Line Production | ARLAA |
| Line Producer | Andre Augusto |
| Director / DOP | Bas Goossens |
| Producer | Lieve Claessens |
Want to make your company shine?
Showcase Your Work
Add up to 4 pieces of creative work to your company profile.
Boost Your Visibility
Appear above the rest when global brands search for you.
Encourage Direct Contact
Make it easier for clients to reach you by having the right people listed in your profile.
» Switch to a Starter Profile
Join
The Creative Industry Network
List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.
Create Your Company Profile