Title | #LifeChangingPlaces - Mexico |
Brief | Lufthansa #LifeChangingPlaces: Thomasina Miers returns to the place that changed her life.Germans love to travel. But they often travel to places they have been before or where they know what to expect. The German airline Lufthansa wants to encourage them to discover new places with the travel inspiration campaign #LifeChangingPlaces. And perhaps even learn something new about themselves on their journeys.Online and offline the moving image campaign tells stories about places that changed one person’s whole life. The challenge: Countless travel videos can be found online and in the audio-visual media. To make ourselves stand out, we use a visual style for the film that showcases the place in a new and authentic way that the spectators have never seen before. |
Agency | Accenture Song (formerly Kolle Rebbe) |
Campaign | #LifeChangingPlaces |
Advertiser | Lufthansa |
Brand | Lufthansa |
Date of First Broadcast/Publication | 2017 / 1 |
Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
Story | This is the first one of the mini series #LifeChangingPlaces that follows people who went to a trip that in some form changed their lives. check out all stories at: https://www.lifechangingplaces.com |
Media Type | Branded Content |
Length | |
story idea and concept | Katsche Philipp Platz |
Chief Creative Officer | Fabian Frese |
Strategy Director | Ralph Poser |
Executive Creative Director | Christian Kroll |
Executive Creative Director | Thomas Heinz |
Account Supervisor | Andreas Bilgeri |
Account Manager | Sandra Vetter |
Art Director | Nicole Feldmann |
Art Director | Anna Arndt |
Art Director | Robin Seufert |
Digital Art Director | Vera Hemmer |
Copywriter | Danny Fröhlich |
Copywriter | Katsche Philipp Platz |
Copywriter | Sabine Cole |
Agency Producer | Nina Offermann |
Production Company | 27km Entertainment GmbH, Hamburg |
Production Company Producer | Pacco Nitsche |
Production Company Producer | Ralf Erthle |
Director | Vincent Urban |
Director of Photography (DOP) | Clemens Krüger |
Camera Assistant | Lutz Stautner |
Camera Assistant | Tim Höddinghaus |
Camera Assistant | Julian Arayapong |
Editor | Max Neumeier |
Post Production Company ( | 27km Entertainment GmbH |
Supervisor | Malte Schlieker |
Lead | Malte Schlieker |
Colorist | Mike Bothe |