Wall's - "Solar Priceboards"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spain

4823

This ad is part of the ACT Responsible Collection

Brand: Wall's
Country: Spain

Advertiser: Unilever

Title	Solar Priceboards
Agency	LOLA MullenLowe
Campaign	Solar Priceboards
Advertiser	Unilever
Brand	Wall's
Date of First Broadcast/Publication	2024 / 4
Business Sector	Ice Cream
Philosophy	After a century, Wall’s turns its iconic ice cream price board into a tool to get through power cuts. As part of Wall’s Pakistan long term initiative to pioneer green energy, they have created the Solar Priceboard that transforms sunlight into usable energy. Pakistan is a country with the highest energy cost inflation and highest hours of load shedding in the world. Unilever Pakistan is already pioneering green energy in ice cream factories, distributors and mobile Icecream trikes. But the load shedding and energy cost issues has a huge impact also on the ice cream freezers, which jeopardizes the consistent quality of Wall’s Ice Creams due to the high temperatures and leading several shop owners to return their Wall’s freezers. To support its most important partners ‘shopkeepers’ and also deliver the best ice cream experience even during load sheddings, the brand decided to make changes to its most iconic media to introduce the Solar Priceboard. The traditional price board has been exposed to the sun for more than 12 hours per day, for over a century. By replacing the cardboard with solar panels, Wall’s Pakistan has revolutionised its popular media to store energy, allowing freezers to ‘ prolonged duration of power cuts’ In moments of energy outage, the Solar Priceboard's internal battery seamlessly activates, ensuring uninterrupted power supply to the freezers and preventing ice creams from melting. This helps shop owners stop the loss of products and be able to sell perfect ice creams whenever people come into the store for one, protecting not only shop owners’ businesses but also consumers’ cravings.
Media Type	Case Study
Length	131 seconds
Market	Pakistan
Advertising Manager	Julien Barraux
Advertising Manager	Barbara Scala
Advertising Manager	Sevim Seferoglu
Advertising Manager	Nursu Aydogan
Advertising Manager	Gayathri Renil
Advertising Manager	Toloy Tanridagli
Advertising Manager	Mert Turgut
Advertising Manager	Sidra Modan
Advertising Manager	Atilio Gianfrancesco
Advertising Manager	Pamela Pais
Design Company	Milklab Digital Agency
Chief Technology Officer	Murat Ersoy
Creative Engineering Director	Alaattin Koptur
Design Agency Director	Erkut Oktay
Executive Creative Director	Tomás Ostiglia
Creative Director	Jorge Zacher
Creative Director	Kevin Cabuli
Creative Director	Dante Zamboni
Art Director	Ezequiel Scarpini
Copywriter	Kenny Quiroz
Copywriter	Josefina Mateo
Global Business Director	Tom Elliston
Head of Strategy	Camilla Facin
Account Director	Bárbara de la Plaza
Account Executive	Claudia Matas
Head of Production	Felipe Calviño
Production Company	Bionic Films
Executive Producer	Salman Farooqi
Producer	Amna Ahmad Zamani
Assistant Producer	Syed Uzair Ali
Line Producer	Tabish Jalal
Assistant Line Producer	Owais Hashmi
Director	Abdullah Waseem
Director of Photography (DOP)	Salaar Yousufzai
Assistant Director	Hamza Molai
Production Art Director	Zaeema Tahir
Assistant Production Art Director	Baqar Rizvi
Wardrobe / Stylist	Mir Dilawer
Make-Up Artist	Bobby and Team
Set Team	Umer Ikram
Editor	Hunain Shamim
Live Audio	Abby Records
Focus Puller	Saleem Rajput
Gaffer	Muhammad Amir
Drone	Farrukh Shah
Cameraman	Farhan Hafeez
Lighting	Keylights
Production Manager	Ameer Hamza