| Title | Jaguar |
| Agency |
Longplay 360
|
| Campaign |
Notes
|
| Advertiser |
National Forum for the Defense and Protection of Animals
|
| Brand |
FNPDA
|
| Date of First Broadcast/Publication |
2011 / 10
|
| Business Sector | Environmental & Animal Issues
|
| Tagline | Our resources become endangered. |
| Story | The idea of the campaign was to raise money to help the National Forum for the Defense and Protection of Animals (FNDPA). As the notes of Real, the Brazilian currency, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| Philosophy | As the notes of Real, the Brazilian currency, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
| Problem | The National Forum on Animal Protection and Defense (FNPDA) was going through a severe financial crisis and needed to raise funds not to cancel their projects and to continue his journey in pro animal. |
| Result | With LongPlay campaign developed by the National Forum for the Defense and Protection of Animals raised more than 50% over the same period last year, which prevented some projects were canceled. |
| Media Type |
Print
|
| Copywriter |
Marcel Petroff
|
| Art Director |
Eduardo Basque
|
| Photographer |
Luciano Munhoz
|
| Creative Director |
Fernando Luna
|
