CEMarin - "Turtle"

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Title	Turtle
Campaign	Plastic Jails
Advertiser	CEMarin
Brand	CEMarin
Date of First Broadcast/Publication	2021 / 5
Business Sector	Others
Tagline	Take action for the serious problem of plastic pollution.
Story	More than 800 marine species are affected by plastic waste. Humans produce more than 300 million tons of plastic waste per year, of which 8 million tons end up in the ocean. Whales, turtles, fish, corals, jellyfish and even species in the deepest parts of the ocean have been found to have plastic particles in their bodies. CEMarin is an NGO dedicated to the generation of knowledge, providing the necessary inputs to guide decision making and offering practical solutions to problems related to the protection and sustainability of marine biodiversity and other marine and coastal resources. That is why we need to campaign with a clear and strong message, inviting to take action on the serious problem of plastic pollution.
Philosophy	The Plastic Pollutions is a Jail
Problem	More than 800 marine species are affected by plastic waste. Humans produce more than 300 million tons of plastic waste per year, of which 8 million tons end up in the ocean.
Result	That is why we need to campaign with a clear and strong message, inviting to take action on the serious problem of plastic pollution.
Media Type	Social Media
Market	Colombia
Director of Strategic Communications	Irene Lema
Art Director	David Católico
Art Director	David Sanchez
Art Director	Esteban Fino