Title | A Winter Through My Eyes |
Agency | FP7/DXB - McCann Worldgroup |
Campaign | A Winter Through My Eyes |
Advertiser | The UAE Government Media Office |
Brand | UAE Government Media Office |
Date of First Broadcast/Publication | 2022 / 1 |
Business Sector | Destinations (Countries & Places) |
Story | Clara was flown to the UAE and in an all-expenses paid trip across the 7 diverse Emirates, her first trip abroad, over a period one week, she experienced the country’s distinctive destinations and hospitality. Keeping it genuine, our production crew followed her every day, documenting her real emotions and journey into a compelling story that shows her unique, unfiltered, child-like, and authentic perspective. |
Philosophy | We chose to put a different spin to travel marketing by inviting UAE residents and tourists to enjoy winter differently by seeing the UAE through a different set of eyes. |
Problem | Promote the UAE as a winter destination through a film |
Media Type | Web Film |
Length | |
Advertising Manager | Khaled AlShehhi |
Advertising Manager | Ammar Al Khrisat |
Advertising Manager | Latifa AlMarzooqi |
Advertising Manager | Ghaya AlBannay |
Production Company | Dejavu Dubai |
Director | Tahaab Rais |
Writer | Tahaab Rais |
Executive Producer | Manasvi Gosalia |
Founder | Manasvi Gosalia |
Head of Production | Kavya Iyer |
Producer | Sampada Harkara |
Director of Photography (DOP) | Aeyaz |
Editor | Rizwan Maple |
Post Production | Rafic Sawaya |
Assistant Director | Georges Cassab |
Production Manager | Danielle Barakat |
Production Coordinator | Artem Streltsov |
Focus Puller | Joseph Kfoury |
Camera Assistant | Ali Ayach |
Drone Operator | Cai Willis |
Drone Operator | Will Ferguson |
Gaffer | Walid Hamieh |
Key Grip | Elie Eid |
Sound | Jithu Das |
Location Manager | Adarsh Arjunan |
Sound Design Company | MangoJam |
Executive Sound Producer | Wilbur D’Costa |
Sound Engineer | Vaughan Gardiner |
Sound Engineer | Ameen Alobaidi |
Sound Producer | Shivani Sehgal |
Vocalist | Shivani Sehgal |