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Best of Innovative Marketing
The best digital innovation advertisements and campaigns worldwide.

Best of marketing innovation : Mar 20, 2024

1

Canon x RNIB - Brent & Lawrence
VML

Canon and RNIB partnered to create 'World Unseen', the brand's innovative, tactile exhibit designed to be accessible for partially-sighted individuals.

TitleBrent & Lawrence
Agency
Campaign World Unseen
Advertiser Canon Inc.
Brand Canon x RNIB

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PostedMarch 2024
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Creative Director ..n S...ma Subscribers Only
Business Director H....et Bu....an Subscribers Only
Senior Creative J..h Ri.....son Subscribers Only
Senior Creative A..x H....ck Subscribers Only
Executive Creative Director ..m D..w Subscribers Only
Global Chief Creative Officer ..s K....en Subscribers Only
Chief Creative Officer S...e Al....ge Subscribers Only
PR Agency Hil.......ton Subscribers Only
Associate Director H...ah T...or Subscribers Only
Project Director D...d A....ny Subscribers Only
UX Designer J...ie A...s Subscribers Only
Creative Director D...d S...ge Subscribers Only
Strategist M...y F...t Subscribers Only
Strategy Director K....el B...a Subscribers Only
Executive Strategy Director S...n ..w Subscribers Only
Director A..x B...op Subscribers Only
2

Coach - Find Your Courage

Coach blurs the lines between digital and physical in this colorful CGI universe starring Lil Nas X and virtual influencer Imma!

TitleFind Your Courage
Agency
Campaign Find Your Courage
Advertiser Coach
Brand Coach

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Philosophy (original language)Subscribers Only
Media Type Branded Content
Length
Advertising Manager S....ep S..h Subscribers Only
Client Creative Director S...rt V...rs Subscribers Only
Advertising Manager J..n Si......ein Subscribers Only
President P...al N...im Subscribers Only
President C....es Geo.......cot Subscribers Only
President Y...i Gu......mov Subscribers Only
President G...an Du....ux Subscribers Only
Managing Director L...a E...ve Subscribers Only
Global Creative Director R..y Ab....at Subscribers Only
Global Business Director Na....ie .o D..g V..h Subscribers Only
Creative Team J...en S....tt Subscribers Only
Creative Team A....ey Ma.....vic Subscribers Only
Creative Team J...s B...e Subscribers Only
Account Management Team Q....in S....et Subscribers Only
Account Management Team S...�ne R....dy Subscribers Only
Project Management R..e C....et Subscribers Only
Project Management Ma....de I...rt Subscribers Only
Strategic Planner R...n H...an Subscribers Only
Production Company P...p Subscribers Only
Director V...ée D....el Subscribers Only
Chief Operator ..t Al....er Subscribers Only
Photographer C....ie E...an Subscribers Only
Post Production Ma......ics Subscribers Only
Composition A....at S...io Subscribers Only
Music / Sound Design Pr.....ous Subscribers Only
Lead Sound and Music Producer B...s J...ne Subscribers Only
Music Creative Director Ch.....phe C....et Subscribers Only
Artist A....at Subscribers Only
Artist S...ha R..g Subscribers Only
Artist P....pp T...m Subscribers Only
Actor / Celebrity ..l ..s . Subscribers Only
Talent C...la M...es Subscribers Only
Talent Y....ji ..e Subscribers Only
Talent K..ki Subscribers Only
Talent .u J...an Subscribers Only
3

Philips Avent - Share the care and give moms more time

Philips Avent and LePub marked the Daylight Saving Time change by taking over the virtual billboards in Times Square to raise awareness about the lack of time that moms of young children have.

TitleShare the care and give moms more time
Agency
Campaign Share the Care
Advertiser Philips
Brand Philips Avent

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PostedMarch 2024
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Chief Creative Officer M...s Ob.....ic Subscribers Only
Chief Strategy Officer B..a Z....nn Subscribers Only
Strategy Director Is....la Mu.....and Subscribers Only
Communications Planning Director A..m L..z Subscribers Only
Executive Creative Director Sa....ne .e g..f Subscribers Only
Executive Creative Director J....ca K....en Subscribers Only
Art Director B....ra R..n Subscribers Only
Digital Art Director Al.....ro Gu.....ez Subscribers Only
Account Director S...e K....en Subscribers Only
Executive Producer Fr.....ca Z....ra Subscribers Only
Producer N..o K..t Subscribers Only
Producer T...a ..l ..a Subscribers Only
Producer Ve....ca Bo.....lli Subscribers Only
Data Analyst T...y M..i Subscribers Only
Strategy/Planning M....na Ri....ri Subscribers Only
Data Analyst H...a J....ik Subscribers Only
Global CEO LePub, CCO Publicis Worldwide B...o Be....li Subscribers Only
Global CCO LePub Cr.....na Bo.....ini Subscribers Only
Digital Copywriter N....ay M....ev Subscribers Only
Senior Account Manager J..k F...y Subscribers Only
Global Head of Data & Lab ..e L....us Subscribers Only
Global Head of PR and Communication Is....la C....ni Subscribers Only
4

Campbell Company of Canada - Campbell’s pAIntings

Inspired by the work of Andy Warhol, Campbell's reimagines artwork of its iconic can through generative AI! Creative through Zulu Alpha Kilo.

TitleCampbell’s pAIntings
Agency
Campaign Campbell’s pAIntings
Advertiser Campbell's
Brand Campbell Company of Canada

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Be inspired by the best creative work from around the world.

Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Television
Length
Agency
Creative Chairman ..k M...eh Subscribers Only
Chief Creative Officer B...n M...ay Subscribers Only
Chief Creative Officer J...y G...er Subscribers Only
Associate Creative Director M....el Ro....uk Subscribers Only
Art Director M....el Ro....uk Subscribers Only
Associate Creative Director M...o B...ar Subscribers Only
Copywriter M...o B...ar Subscribers Only
Account Manager A...sa G....an Subscribers Only
Executive Director S..n B..l Subscribers Only
Technology S..n B..l Subscribers Only
Strategy Team A...ra S....rt .e P..�a Subscribers Only
Agency Producer ..a St.....ka Subscribers Only
Agency Producer S...en C...k Subscribers Only
Media Agency S...k F....ry Subscribers Only
Media Team Ch.....na Fa....er Subscribers Only
Media Team D...on ..m Subscribers Only
Media Team V...n ..a Subscribers Only
Post Z....ot Subscribers Only
Production Company Z....ot Subscribers Only
Post L..a H...dy Subscribers Only
Post S...h D...s Subscribers Only
Online Producer L..a H...dy Subscribers Only
Sound Design Company Z....ot Subscribers Only
Studio Z....ot Subscribers Only
Production Artist M..a Lu....ch Subscribers Only
Executive Strategy Director H....er S...l Subscribers Only
Public Relations s..R Subscribers Only
PR S...a P....ar Subscribers Only
PR A...en O�.....livan Subscribers Only
PR N...ta Sh.....ani Subscribers Only
Editor O..n Mi....ls Subscribers Only
Mix Engineer O..n Mi....ls Subscribers Only
Studio Manager S...ra N..o Subscribers Only
Studio Manager H...y E....io Subscribers Only
5

Milka - Milka Personalized Tunes

Ogilvy leveraged the power of AI to create an activation that allows fans to generate personalized short tunes from Dutch singer-rapper Snelle.

TitleMilka Personalized Tunes
Agency
Campaign Milka x AI
Advertiser Milka
Brand Milka

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Be inspired by the best creative work from around the world.

PostedMarch 2024
Business SectorSubscribers Only
Media Type Applications
Length
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