BoursoBank - "BoursoBank - La banque qu'on a envie de se recommander"

Buzzman

Buzzman Paris, France

293

Brand: BoursoBank
Country: France

Advertiser: Boursorama

Title	BoursoBank - La banque qu'on a envie de se recommander
Agency	Buzzman
Campaign	BoursoBank - La banque qu'on a envie de se recommander
Advertiser	Boursorama
Brand	BoursoBank
Date of First Broadcast/Publication	2024 / 4
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Philosophy	BoursoBank unveils its new brand campaign crafted by Buzzman, spanning across a wide array of media platforms (TV, digital, and social media). The bank stages a spectacular race through time, pushing its creative territory around the idea of customer recommendation by introducing the concept of self-recommendation. BoursoBank has been capitalizing on customer recommendations for 7 years, positioning itself as the bank people want to recommend. This year, it was voted the cheapest bank for the 16th year running*, proving once again that it is a benchmark in the banking industry. If we were unlucky enough to have never been recommended to this bank, surely it deserves an adventure to recommend it to our past selves. In a frantic time-travel adventure set to the rhythm of Fatboy Slim’s “The Rockafeller”, two young women do everything in their power to find themselves a few years earlier. After visiting some of history’s wildest eras (from prehistoric times to the future, passing through the French revolution), they finally manage to tell their past selves to join BoursoBank in the future, and change their lives. Well, their future lives. You get the idea. The media campaign, orchestrated by iProspect, includes a 60″ film broadcast on TV (TF1 and M6) to launch the campaign, followed by 29″, 22″ and 19″ formats (from April 29 to May 11) on the main channels (TF1, LCI, TMC, M6, W9, Canal+, C8…). A digital and social media component will relay the 20″, 10″ and 6″ versions.
Philosophy (original language)	7 ans que BoursoBank capitalise sur le territoire de la recommandation de ses clients, et se positionne comme la banque qu’on a envie de recommander. Cette année, alors qu’elle a été élue banque la moins chère pour la 16ème année consécutive*, la marque prouve une nouvelle fois qu’elle est la banque de référence. Tellement référente qu’il est bon de la rejoindre le plus tôt possible. Quitte à vivre une épopée pour la recommander à son soi du passé. À travers un voyage temporel effréné rythmé par la musique “The Rockafeller” de Fatboy Slim, deux jeunes femmes vont tout faire pour se retrouver elles-mêmes, quelques années auparavant. Après avoir visité les époques les plus folles de l’Histoire (depuis l’âge de la Préhistoire jusqu’au futur en passant par la Révolution française), elles parviendront finalement à se recommander à elles-mêmes la meilleure banque du futur : BoursoBank. De quoi changer leur vie. Enfin, leur vie du futur. Bref, vous avez compris. Le dispositif média, orchestré par iProspect prévoit un film de 60” diffusé, hier, en TV (TF1 et M6) pour lancer la campagne, suivi de formats 29”, 22” et 19” (du 29 avril au 11 mai) sur les principales chaînes (TF1, LCI, TMC, M6, W9, Canal+, C8…). Un volet digital et social media relayera les versions 20”, 10” et 6”.
Media Type	Digital
Length	82 seconds
Soundtrack	“The Rockafeller” - Fatboy Slim
Advertising Manager	Benoît Grisoni
Advertising Manager	Caroline Zanaret-Giros
Advertising Manager	Xavier Prin
Advertising Manager	Stéphanie Demmerle
Advertising Manager	Céline Herbette
Advertising Manager	Clémence Mazeres
Advertising Manager	Sophie Fere
Chairman & Chief Creative Officer	Georges Mohammed-Chérif
Chief Executive Officer (CEO)	Julien Levilain
Managing Director	Isaure Goetz
Creative Director/ art director	Tristan Daltroff
Creative Director/ art director	Louis Audard
Junior Art Director	Victor CHRISTOPHE
Copywriter	Tristan Daltroff
Copywriter	Louis Audard
Account Director	Clémence Defline
Group Manager	Alexane Chauvin
PR & Communications Manager	Renaudineau Paul
PR Executive	Marie Smid
Production Manager	Vanessa Barbel
Senior Agency TV Producer	Ayman Jaroudi
Production Company	Solab
Director	Romain Chassaing
Producer	Edouard Chassaing
Director of Production	Thomas Le Peutrec
Post Production	Digital District
Post production director	François Schmidt
Director of Photography (DOP)	Matias Boucard
Sound Production	THE