| Title | Streets of Shame |
| Agency | Cheil Brazil |
| Campaign | Streets of Shame |
| Advertiser | Núcleo Memória |
| Brand | Núcleo Memória |
| Date of First Broadcast/Publication | 2017 / 6 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | We will only stop, when it ends. |
| Story | Some street signs in Brazil bear the names of people who were involved in the country's brutal military dictatorship. These signs are a daily insult to people who were victims of the regime or lost loved ones to its atrocities. On the anniversary of the Military Coup, the names were replaced by those of notorious dictators, including Hitler and Mussolini. On the bottom of each sign was the notice: "Whoever killed or tortured cannot become a street name". They led to a website inviting users to sign a petition to get the original street sign names changed. |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | Sergio Ferreira Alves |
| Creative Director | Omar Caldas |
| Art Director | Guto Kono |
| Art Director | Thiago de Aguiar Pessanha Grip |
| Art Director | Glauber Dorotheu |
| Copywriter | Omar Caldas |
| Illustrator | Guto Kono |
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