Counting the hours to attract workers This supermarket’s digital outdoor ads worked best when there was no action on the screen.
The train game that’s a fast track to a job How Dutch railways attracted IT experts by getting them hooked on an arcade game.
Using a smart mechanism to poach employees Volkswagen recruits mechanics from its competitors by placing ads on engine parts.
Cleaning Up With A Clever Print Ad A newspaper ad with a sudsy secret helps people stay safe during the pandemic.
Let your cancer empower your career The combative skills of cancer survivors are revealed to employers